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Join the mission to #ExpandAdLand and bring diverse new talent into the advertising industry

Creativity thrives 

on new

perspectives,

but the majority

of the

ad industry live in the

same few inner city areas

You shouldn’t have to ‘know someone’ to gain exposure to a career in advertising

We want to attract more diverse talent from Sydney’s greater western suburbs. But if you don't know about the advertising industry, or know someone who works in it, it's hard to imagine yourself a part of it.

When did you first consider working
in advertising?

The Year 10 school Work Experience program is many young Australians first taste of their future career. But many schools overlook creative careers due to outdated ideas about pay, stability and satisfaction in ‘arts’ careers.

How to get involved

Host work experience students from schools with diverse ethnic and socio-economic communities in your agency

These early experiences are essential for broadening horizons, helping to connect the dots for career pathways and show students what’s actually possible for them.

Get involved!

If your agency would like to host work experience students and access the Expand AdLand resources, get in touch. And if you're a school who would like to be involved, send us a message.

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